๐ช๐ต๐ ๐ฒ๐๐ฒ๐ฟ๐ ๐๐ฟ๐ถ๐ฝ ๐๐ผ ๐ ๐ฒ๐ ๐ถ๐ฐ๐ผ ๐ถ๐ป๐ฐ๐น๐๐ฑ๐ฒ๐ ๐ฎ ๐๐ถ๐๐ถ๐ ๐๐ผ ๐๐ต๐ฒ ๐ฏ๐ฎ๐ป๐ธ ๐๐ถ๐๐ต ๐บ๐ ๐บ๐๐บ
I love visiting my mum in Mexico. However, one part of these trips that I don't enjoy is becoming her 'banking companion'. Every trip, I invariably go to the bank with her, painfully observing her queuing, and requesting a task that could be performed through the banking app ๐จ Trying to convince her to use the app? Believe me, I have tried! My mum isn't alone in this struggle. Two-thirds of unbanked adults around the world have mobile phones, highlighting a mismatch between innovation and impact. Several demographic factors influence inclusion in digital financial products, such as socioeconomic status, gender, and education. For example, women in Latin America have lower ownership of debit cards because men traditionally managed finances. Additionally, older people face unique financial and technological challenges compared to younger adults. Talking to my mum and gathering more external evidence, I identified three main issues preventing her from using the app and p...